Fashion + A Good Cause = Brilliant

Day One

I stumbled across this website after year one of the The Uniform Project was complete but I think it is fantastic and deserves more eyeballs.

As an exercise in sustainable fashion, Sheena Matheiken and Eliza Starbuck, tweaked an existing dress to be worn by Matheiken for 365 days. Her outfit was then personalized with accessories and pieces found (on eBay, Etsy, vintage shops), donated or through designer collaborations. Well, there were seven identical dresses, actually- one for each day of the week.

There is a video chronicling each outfit and they are pretty amazing considering they were all styled around one simple little black dress- I think I’ll keep it to myself the next time I want to complain about having nothing to wear.

(Tangent Alert: As much as the fashion, I was drawn in by the 80’s classic that was the musical backdrop, This is the Day by The The. I can’t resist the strategic use of the accordion.)

Matheiken was inspired by having to wear a uniform to school in India and how kids were able to express their individual style in spite of the restriction. Not only was this an exercise to fly in the face of “disposable” fashion, this was also a year-long fundraising campaign in support of the Akanksha Foundation, a grassroots non-profit organization whose mandate is to provide children who live in India’s slum the opportunity for an education, both in and out of the classroom. They were raised over $95,000 dollars and send 264 kids to school.

I am impressed by this project on so many levels- it touches many issues that are meaningful to me and they do with such a light, deft touch.

Well, Year Two started May 1, 2010 with a re-worked version of the original dress. This one will be a little more challenging but I am sure it will be equally remarkable.


~ by angryegg on June 2, 2010.

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