Spanx for Men

Who needs to workout for your pecs when you can buy them.

Sort of.

My boyfriend came in and said the evening news was doing a story on a undershirt that gives one the illusion of pecs and a leaner core.

That’s hysterical!

If women can buy undergarments that will lift and separate or magically give us a J Lo booty, why shouldn’t men have the same opportunity to enhance what they don’t have or don’t have time (or the inclination) to build up?

Of course he had to look up the website. It’s pretty awesome. I don’t know if their undershirts actually do what they claim but they feature models who would never need to use a shirt like this.  Of course there is also a gorgeous woman hanging all over them.

Living the dream! Subtext: This could be you if you buy our shirts.

Is the logo supposed to look like the lacing on a girdle or corset? It imagine the intention is to look like a double helix- alluding to the mapping technology behind the garment. My vote goes to the corset.

Apparently they also have a line of boxer briefs- meant to enhance oneself coming and going (get your minds out of the gutter). I couldn’t find this on their website but the spokesman in the news bit proudly did his best Vanna White to show off the shorts. 

I can’t wait to see what they come up with next. Maybe long johns with built-in calf and thigh enhancers that are specially made for long transatlantic flights- in the best interest of circulation, of course.

Well, here’s to equal opportunity objectification! Whoohoo!


~ by angryegg on June 3, 2009.

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